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Using Free Reprint Articles – Some Questions Answered

Recently I wrote a piece discussing the merits of using free reprint articles on your website to extend your search engine ranking. (The article explained how Google loves lots of content on your web site, how it loves that content to be often updated, and the way you’ll be able to get heaps of keyword rich content for your site, completely free. See http://www.divinewrite.com/Top_Ranking_Free.htm .)

Some days once publishing, I received a ‘please help’ email from Loren, a little business owner. Her web site is all concerning glass art (http://www.headchangearts.com ), and she needed some clarification on some of the points I made in my previous article. Loren’s questions were sensible ones, and therefore the answers vital, thus I thought I would publish them.

Q: We have a website for glass art. From your article, I gather that if I produce an articles page with free reprint articles (written by different people) containing ‘glass art’ sort keywords, I will get higher search rankings for those keywords? Is that correct? If therefore, what page comes up in the rankings? The article itself or my Home page? Also, if the article is being employed by other webmasters, won’t the search results additionally embody their version of the article?

A: In answer to your initial question , yes, having an articles page with keyword rich free reprint articles typically has the result of skyrocketing your ranking. Google thinks highly of web sites with a heap of helpful content, however it all comes all the way down to whether or not different webmasters do as well. If your site contains heaps of helpful content about glass art, other webmasters in the glass art field (be they suppliers, distributors, or competitors) will be inclined to link to you merely as a result of that link implies (to their customers) an association with you. That association boosts their credibility as a result of you’re clearly an authority within the field. It additionally might facilitate their own search engine ranking a very little as Google will then see them as part of an knowledgeable, credible community of websites (although the advantages of this for the linking web site are minimal and controversial). Thus, in a very roundabout way, I am saying that yes, article-based content can help your ranking, however solely if it increases the likelihood that other related sites will link to yours.

As to the question of that page (the article itself or your home page) displays in search results, that actually depends on that page has the most links to it*. If you have a piece which is just THE BEST source of information in the industry, and everybody’s linking to it, that page can show within the search results. This is often sensible as a result of individuals who click on this result are interested specifically in the content of the article. Therefore when your web site displays, they get the information they wish, and they’re going to be pleased. And assuming your navigation is evident and easy to use, it is doubtless they’ll a minimum of visit your home page.

And eventually, yes, if different sites have published the same article, they may display within the results alongside you. The identical is true of the first author’s website. However it is important to remember that, generally, the location with the highest PR can rank highest in the results, and it’s this site that most users will visit. You simply want to figure arduous to create certain that’s you! For an example of how this works, do a pursuit for a terribly specific term connected to the article of mine which you’ve got clearly read. Search Google worldwide for “Google’s love affair with content” (together with the quotes). You may notice {that the} no.1 result is truly a page on EzineArticles.com that contains my article. The page on my site (DivineWrite.com) containing the article only ranks no.2. This can be as a result of EzineArticles.com contains a higher PR than DivineWrite.com, and overall, the keywords are thought-about a lot of relevant to the rest of the content on their website than they are to mine. Clearly, this means {that a} smart article will show several times in the identical search results, however that’s ok – it merely adds to the perceived authority of the article and therefore the sites containing it.

* Higher than I say {that the} page that displays in the results can be the one with the most links to it. There are some complicating factors here. For instance, the text in a link plays a huge half in how effective that link is. A link to your site that says “Click here” or “check this web site out”, will not do you as abundant smart as a link which says “Glass Art sales” or “glass art creator”. Therefore if lots of individuals are linking to the page containing the article, however the text in their links is generic, then that page might not rank as highly as a page with fewer – additional keyword made – links pointing to it. In fact, this assumes that each pages are equally well optimized for search engines and for the same keyword phrases.

I grasp {that the} above is a very specific query and the solution is full of ifs and buts, but hopefully this exchange will answer a few queries for some people.

Happy reprinting!

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Thursday, February 4th, 2010 Internet Marketing

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